Continuity Programs Offers Real Estate Marketing Programs Online

retention strategies and customer relationship marketing, Continuity Programs has announced its most popular real estate agent marketing programs are now accessible online. Realtors can register for and purchase the five most popular customer relationship marketing programs directly from theContinuity Programs website. “In the fast-paced and competitive world of real estate, agents need an easy way to establish new client relationships while nurturing the ones that they already have,” said Kirk King, president of Continuity Programs. “In this digital age, we’ve made these established turn-key marketing programs more readily available.” Real estate agents or teams can now sign up for a free account and gain access to place an order through an e-commerce option. These programs continue to be available through Continuity Programs customer service team and via email. The ConnectionsTM Program is a five-year client follow-up print and email campaign first established in 1973 as the DataLead Program. This flagship product has evolved with technology enhancements over the years. The ReconnectTM Program is a three-year past client personalized direct mail campaign. Introduced in 1997, the SurroundMail TM Program focuses on targeting neighbors surrounding just listed or just sold properties. The Client Appreciation & SatisfactionTM Program includes a thank you card, email touchpoint, and client satisfaction survey. The Rental Program is a one-year print and direct mail campaign designed to foster a relationship with renters who will soon be home-buyers. Each program offers a personalized engagement opportunity to reach out to real estate clients and prospects. A monthly subscription is required for $8.99 per month after the first order is placed. About Continuity Programs: Continuity Programs (http://www.continuityprograms.com/) is a customer relationship marketing firm based in Michigan. It provides a variety of customizable turn-key systems, including personalized direct mail and e-mail campaigns, customer satisfaction surveys and intelligent database marketing. Continuity Programs works with clients to increase customer retention, systematically cross-sell, and generate leads and referrals. Its clients come from a wide array of industries, including banking, mortgage, insurance, heating and cooling, home performance, real estate, legal, financial planning, moving, automotive and child care.

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“In the fast-paced and competitive world of real estate, agents need an easy way to establish new client relationships while nurturing the ones that they already have. In this digital age, we’ve made these established turn-key marketing programs more readily available.”

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AscentCRM Announces Expansion of Partnership with ExOfficio

ExOfficio, a leading manufacturer of adventure travel apparel, has expanded their partnership with AscentCRM, a relationship marketing software and services company (previously a division of Leisure Trends). A long-term client of AscentCRM, the expansion of the partnership will include services and technology to further strengthen ExOfficio's continued focused on expanding their customer relationship marketing programs to support their growth objectives.

ExOfficio will leverage AscentCRM's leading web-based marketing software platform, 360 Connect, to aggregate customer data across multiple sources including eCommerce, catalog and email into one CRM platform for more robust and complete customer analytics, segmentation and multichannel execution to create more targeted and relevant online and offline marketing campaigns.

"We're focused on expanding our customer relationship programs as a key pillar of our customer growth strategy," says Nick Hayes, ExOfficio, eCommerce Marketing Manager. "After working with the AscentCRM team over several years on our email programs, we recognized the growing importance of consolidating all of our customer and marketing data into one CRM platform to take our marketing programs to the next level and best support our objectives as a growing brand both online and in our growing brick and mortar business. AscentCRM was the right partner based on their technical capabilities, CRM knowledge and our great working relationship."

"We've enjoyed working side-by-side with ExOfficio in support of their email programs. We're excited to help further to advance their marketing strategies with additional CRM database capabilities as they grow their brand, their business and their relationships with customers. Having all of their data in one location, our 360 Connect platform, making that data accessible and usable, opens new customer insights and opportunities to better connect with their customers like never before" says Scott Buelter, President of AscentCRM. "We look forward to helping them expand their marketing programs and further grow their customer base across all marketing channels."

ExOfficio is a sister brand to Marmot to whom AscentCRM also provides Customer Relationship Marketing services and technology.

About AscentCRM

AscentCRM, formerly a division of Leisure Trends, is a leading relationship marketing software and services company that helps outdoor companies build stronger direct customer relationships. Outdoor companies including brands, 

retailers and resorts, use AscentCRM's web-based software platform (SaaS) and industry marketing experts to develop deep customer knowledge, build and execute multichannel campaigns for transformative marketing results. AscentCRM is privately-held and headquartered in Boulder, Colorado.

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